When I speak to my clients about the benefits of blogging, I often get a pair of big, frightened eyes looking at me. ‘Sarah, I’m not an expert, who would care to read my stuff?’
According to Wikipedia an expert is “A person who has a comprehensive and authoritative knowledge of or skill in a particular area.” OK, that’s pretty impressive. What probably scares my clients is the word “authoritative” which, means a) Able to be trusted as being accurate or true; reliable, clear, authoritative information’ and b)’Considered to be the best of its kind and unlikely to be improved upon.
Fair enough, that scares me too!
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